As a business leader, your credibility is tied to your connectedness to the needs of your customer, team, and organisation. In everything you do, it’s critical to keep this in mind, and to ensure that both you and your team are focused on the most important work to advance your goals.

However, most leaders have times where they do or say things that are out-of-step with the world around them, and these things send messages that you may not want to send! Keep an eye on these things to make sure you’ve got your finger on the pulse and eyes on the horizon.

1. Disconnect from current technology and how your customers and workforce use it

If you’re using out-of-date technology, it’s a dead giveaway that you’re not in touch with the times. If you need to use certain applications or hardware due to your work, it’s important to acknowledge that so that your teams and customers don’t assume it’s because you just can’t be bothered to keep up. Keep your fax machine at home and join the video conference instead.

2. Lack of awareness of your team’s people challenges

Your team has some major challenges with people- all teams do. Whether the challenges are within the team or elsewhere, it’s something that has the potential to suck up a lot of employee time and energy that could be better spent on adding value for your customers. If you’re blissfully unaware of it, it will only get worse, not better. Make sure you’re aware and on top of these challenges, and work with your team to improve their interactions.

3. Disconnect from the day-to-day work your teams do

Nobody expects the leader of a team to be able to jump in and complete any task that their team is accountable for- but they must be aware of the process to complete it. When leaders aren’t familiar with the processes their teams work through every day, they can’t effectively remove roadblocks and elevate the capabilities of their members. Make sure you’re fully in touch with how the work gets done on your team and where the time goes, and if you’re not, spend some time in the trenches to get connected.

4. Lack of awareness of political climates and local issues that affect your customers’ lives

This is not just related to national politics, but also local issues. If your customers or team members are dealing with political challenges in their local government, labor union, school system, or other organization that affects their lives, it will have an impact on their behaviour. If you’re disconnected from this, it will create the impression that you’re not in touch with the environment that you work it and affect your credibility.

5. Public criticism of other teams or leaders

Public criticism can have a huge impact and create unnecessary anxiety among your team members. Modern leaders praise their teams and others publicly, and save their criticism for a more targeted audience.

All these things can add up to an image that you’re not the best advocate for your team or your customers. You can avoid these things by spending time on your own development, having frequent one-on-one meetings with your team members, and engaging in social learning. More tips to come in a future article- in the meantime, keep learning and stay connected so that you’re always in-touch!